Design offers the most overlooked contribution a business’s success or failure. Nothing beats having the right professionals in your company, partnering with seasoned marketing professionals, and dedicating your time to studying your rivals, but ignoring design might easily nullify all that. Regardless of how convincing your marketing strategies look and the actual quality of your service, the first thing new customers will bump into is the visual design of your company and product. Not so many people are committed to clicking beyond this stage for a product they have no experience with.
Your rivals’ design could be heavily giving them the edge even if you have the superior product. According to a recent study, a whopping 59 percent of potential customers will base their choice of company on design. 45% are willing to pay more for a product for its design.
How to come up with a seemly design
A good design takes more than just piecing together the right shades and patterns. It is more about the objectives of the company and how it wants to engage with the market. You cannot come up with a seemly and relevant design if you don’t know the first thing about the company’s objectives, vision, core values and the industry it operates in. The more your design assets match your business’s goals, the more likely it is for your product to stand out in the market.
Your work is to find a loovagentuur that can see the tiny differences between your brand and its competition. Your designers should possess the ability to explore what the company does best and transform your vision and culture into art without losing the core details. Successful design incorporates as many aspects of your company’s DNA as possible.
Avoid random designs
You already know that it is not just about being creative with your design strategy. The point is to make sure first-time customers are able to see the link between what they see in your product packaging, company logo and website, and what you are selling.
46 percent of the respondents to a 2016 study by Adobe said they would not purchase from a brand if its website or mobile application portrayed a poor design. 50 percent said they base their judgment of a product on its marketing material’s design quality.
A seemly design carries with it predictability, consistency and visibility, all of which define a credible and trustworthy brand.
Is your design working?
While it is easy to calculate the funds your brand has spent on design, estimating the profit fraction to attribute to all that effort can be difficult. That doesn’t necessarily make design a 50-50 gamble, though. According to a recent report by Accenture Strategy, the average ROI of a good design is a staggering 125%.
Good designs are meant to be profitable in the long run. There are many companies in your space that are ahead of you simply because of their design strategy. By improving in that aspect, you’re redressing the balance and swaying the competition into other fronts that you are potentially superior in.